Get more from your **first-party** data with less wasted spend
PERFORMANCE MARKETING
Get more from your first-party data with less wasted spend
Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.
Trusted by performance marketing teams
Launch paid campaigns faster
- Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
- Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.
Amplify your reach on paid channels
- Resolve customer identities so you can send larger audience segments to paid media channels
- Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.
Enhance targeting, suppression, and lookalikes
- Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
- Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
- Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).
... and so much more!