# Hyper-personalization unleashed: Behind BARK's AOV success

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**Date**  
August 7, 2024

**Time**  
On Demand

Customers expect, and crave, 1:1 personalized experiences across all interactions with a brand. Yet, many marketing teams still struggle with accessing and activating the data they need to make these experiences possible.

Only with the right technology and workflows, can marketers finally get back to the fun stuff: creating the personalization use cases they've always wanted. Learn how BARK is powering hyper-personalized customer experiences to drive AOV, retention, and loyalty. We’ll reveal:

- BARK’s secret sauce for growing AOV and real examples of how they did it  
- Behind the scenes look at how BARK segments and tailors customer communications  
- Key insights and tips to inspire and enhance your own personalization efforts

**Speakers**

Kristen Elmer  
Senior Director of eCommerce Sales, BARK

Kelly Sullivan  
Senior Customer Success Manager, Simon AI

## Learn how leading brands use real-world signals and launch mass personalization 10× faster with Simon AI.