# How to use first-party data to create deeper personalization

**Date**  
January 15, 2021  
**Time**  
On Demand

As the security and data protection landscape changes, marketers are being forced to rely heavily on clean rooms and their own first-party data. The good news is that first-party data, when utilized properly, can lay the foundation for better personalization and customer experience while keeping customers’ data safe.

In this 30–minute webinar, Simon AI CEO and Co-Founder Jason Davis will provide an understanding of:

- The different types of data available to marketers
- How to leverage these types for the best customer experience
- The benefits of building a first-party data strategy via companies that are doing this well
- Three steps you can take to design a future-proof first-party data strategy

**Watch it now on demand**  
It's Time To Own Your Data Strategy from Simon AI on Vimeo

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[Watch on Vimeo](https://vimeo.com/500957731?fl=pl&fe=vl)

## Speakers

**Jason Davis**  
CEO & Co-Founder, Simon AI

## Learn how leading brands use real-world signals and launch mass personalization 10× faster with Simon AI.