# Get more from your **first-party** data with less wasted spend

Unlock the secret to delivering more targeted ad experiences and maximizing return on ad spend (ROAS)—without relying on third-party cookies.

## Trusted by performance marketing teams

## Launch paid campaigns faster

- Access all the data you need and create hyper-specific advertising segments in a no-code segment builder
- Sync segments in real time to every major digital advertising channel - No CSV uploads that become immediately out of date. No waiting on data teams to clean, combine, and transform data for marketing use.

## Amplify your reach on paid channels

- Resolve customer identities so you can send larger audience segments to paid media channels
- Enrich customer profiles with incremental new identifiers (hashed emails and mobile ad IDs) to improve ad platform match rates.

## Enhance targeting, suppression, and lookalikes

- Suppress product ads that match customers who have already purchased that product and target those customers with a complementary product
- Target customers who have not engaged with your email campaigns and suppress customers who frequently engage with your email marketing
- Create a lookalike audience of your most valuable customers (high LTV) and use this audience to reduce customer acquisition cost (CAC).

... and so much more!

## Sync segments **in real-time** to your paid channels

## Learn how leading brands use real-world signals and launch mass personalization 10× faster with Simon AI.