Simon AI | Agentic Marketing for Live Entertainment

SeatGeek achieves 70% performance lift matching fans to thousands of events with AI agents

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Personalization for every event, every fan, and every key moment

“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend. Fans trust our recommendations because we're not spamming them with irrelevant shows. When they do get a notification, it matters, and that's what brings them back.”

Steve Mastrocola
Sr. Director, Audience Marketing, SeatGeek

Intelligent event discovery

Match each fan with relevant events from your entire catalog based on customer preferences, behaviors, location, and event-specific context.

Last-minute ticket activation

Convert more unsold inventory by targeting fans most likely to buy last-minute based on location, proximity, past purchases, and interest.

Smart venue recommendations

Automatically promote events based on weather, like indoor venues when rain or snow is expected, and outdoor events during sunny conditions.

Trend-triggered campaigns

Reach fans when their favorite artist or player is trending on social media so you can drive more ticket sales while interest peaks.

Onsale propensity targeting

Target fans with the highest purchase propensity as soon as a new event is announced or the moment tickets go on sale to maximize velocity.

Seasonal campaign automation

Align promotions with seasonal patterns to capture demand when fans typically buy, like the start of the fall semester in a college town.

Challenge

SeatGeek excelled at promoting top-tier artists but lacked the resources to launch and personalize campaigns for hundreds of “second-tier” events announced each week—leaving significant revenue untapped.

Solution

Simon AI created a propensity-driven system that evaluates millions of fan-event combinations in real time, enabling AI Agents to automatically launch and personalize campaigns for hundreds of events without expanding the marketing team.

Results

70% increase in gross transaction value (GTV) per contact
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Ready to scale event personalization?

Let’s connect to explore how AI agents boost relevance and ticket sales across your entire event lineup—without adding to your workload.