# Recipes

Quick guides to ingest, activate, and enrich your customer data with Simon

## All recipes

### Customer Success

### Email Marketing

### Integrations

### Paid Media

### Retention

### Sales & CRM

## Intermediate

Define and build audiences in Simon and push them to TikTok to be amplified by Match+

- **Integrations**
- **Paid Media**  
**TikTok**  
Maximize your reach with Match+ by syncing additional HEMs & MAIDs to TikTok.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/define-and-build-audiences-in-simon-and-push-them-to-tiktok-to-be-amplified-by-match)

### Beginner

Improve creative targeting using Simon Predict product recommendations

- **Integrations**
- **Paid Media**  
**Facebook**
Take the guesswork out of ad pairings and carousel units! Create a custom audience in Simon with contacts that are likely to buy specific products (or categories) and push them to Facebook / Tiktok / Snapchat to serve them the corresponding creative.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/improve-creative-targeting-using-simon-predict-product-recommendations)

### Improve email open rates for higher engagement and conversion

**Customer Success**  
**Integrations**  
Using pre-header text in email campaigns provides a brief summary of the email content to the recipient before they open the email. This can improve your email open rates and ultimately lead to higher engagement and conversions when used to reinforce the subject line and entice the recipient to take action.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/improve-email-open-rates-for-higher-engagement-and-conversion)

### Beginner

Increase average order value using Simon Predict and Iterable

- **Integrations**
- **Retention**
- **Sales & CRM**  
Increase average order value and diversity of product purchase by creating a segment of your most probable second purchasers, then sending their three top product recommendations to Iterable.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/increase-average-order-value-using-simon-predict-and-iterable)

### Beginner

Retarget customers who previously made a purchase, but haven’t opened an email in 30 days or more

**Retention**  
**Attentive**
Emails are a great place to offer customers personalized recommendations, discounts, calls to action, etc. but sometimes emails get buried, pushed to promotion folders, or inadvertently overlooked. So how do you engage customers you know have made a purchase before, have opened an email before, but just aren’t opening emails from you anymore? Try this recipe to make it happen.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/target-customers-who-previously-made-a-purchase-but-havent-opened-an-email-in-30-days-or-more)

### Beginner

Retarget unsubscribed email customers

**Email Marketing**  
**Retention**
Looking to re-engage customers who’ve purchased before, but have unsubscribed from your emails? Try this recipe.
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/retarget-unsubscribed-email-customers)

### Advanced

Send contact results from a Journey experiment to Google Sheets

- **Integrations**
- **Google Sheets**  
Send data from a Journey downstream to Google sheets using an Outbound Webhook action.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/send-contact-results-from-a-journey-experiment-to-google-sheets)

### Beginner

Set up a Match+ Test

- **Integrations**
- **Paid Media**
**Facebook**
Set up a Match+ test to see the value of Match+ yourself.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/set-up-a-match-test)

### Advanced

Suppress owned channel engaged users from Meta custom audiences to optimize spend

**Customer Success**  
**Meta**
Improve paid media performance by minimizing wasted reach against users engaged in CRM channels, where the CPM to reach them is a fraction of the cost.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/suppress-owned-channel-engaged-users-from-meta-custom-audiences-to-optimize-spend)

### Beginner

Use Simon Predict to Improve ROAS in Facebook, Google Ads, and Criteo Marketing

- **Integrations**
- **Paid Media**
**Facebook**
Build low-propensity audiences in Simon and push them to paid media channels for downstream suppression.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/use-simon-predict-to-improve-roas-in-facebook-google-ads-and-criteo-marketing)

### Advanced

Use Snowtriggers to stream live events out of your Snowflake and into emails

- **Integrations**
- **Snowflake**
Create a streamlined path for effective campaigns both in implementation and action.  
[Recipe opens in a new tab](https://interactivedocs.simondata.com/docs/use-snowtriggers-to-stream-live-events)