Recipes

Quick guides to ingest, activate, and enrich your customer data with Simon

All recipes

Customer Success

Email Marketing

Integrations

Paid Media

Retention

Sales & CRM

Intermediate

Define and build audiences in Simon and push them to TikTok to be amplified by Match+

• Integrations
• Paid Media
  TikTok
  Maximize your reach with Match+ by syncing additional HEMs & MAIDs to TikTok.
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Beginner

Improve creative targeting using Simon Predict product recommendations

• Integrations
• Paid Media
  Facebook Take the guesswork out of ad pairings and carousel units! Create a custom audience in Simon with contacts that are likely to buy specific products (or categories) and push them to Facebook / Tiktok / Snapchat to serve them the corresponding creative.
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Improve email open rates for higher engagement and conversion

Customer Success
Integrations
Using pre-header text in email campaigns provides a brief summary of the email content to the recipient before they open the email. This can improve your email open rates and ultimately lead to higher engagement and conversions when used to reinforce the subject line and entice the recipient to take action.
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Beginner

Increase average order value using Simon Predict and Iterable

• Integrations
• Retention
• Sales & CRM
  Increase average order value and diversity of product purchase by creating a segment of your most probable second purchasers, then sending their three top product recommendations to Iterable.
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Beginner

Retarget customers who previously made a purchase, but haven’t opened an email in 30 days or more

Retention
Attentive Emails are a great place to offer customers personalized recommendations, discounts, calls to action, etc. but sometimes emails get buried, pushed to promotion folders, or inadvertently overlooked. So how do you engage customers you know have made a purchase before, have opened an email before, but just aren’t opening emails from you anymore? Try this recipe to make it happen.
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Beginner

Retarget unsubscribed email customers

Email Marketing
Retention Looking to re-engage customers who’ve purchased before, but have unsubscribed from your emails? Try this recipe. Recipe opens in a new tab

Advanced

Send contact results from a Journey experiment to Google Sheets

• Integrations
• Google Sheets
  Send data from a Journey downstream to Google sheets using an Outbound Webhook action.
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Beginner

Set up a Match+ Test

• Integrations
• Paid Media Facebook Set up a Match+ test to see the value of Match+ yourself.
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Advanced

Suppress owned channel engaged users from Meta custom audiences to optimize spend

Customer Success
Meta Improve paid media performance by minimizing wasted reach against users engaged in CRM channels, where the CPM to reach them is a fraction of the cost.
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Beginner

Use Simon Predict to Improve ROAS in Facebook, Google Ads, and Criteo Marketing

• Integrations
• Paid Media Facebook Build low-propensity audiences in Simon and push them to paid media channels for downstream suppression.
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Advanced

Use Snowtriggers to stream live events out of your Snowflake and into emails

• Integrations
• Snowflake Create a streamlined path for effective campaigns both in implementation and action.
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