# Data Unlocked

The Data Unlocked podcast is for the data, marketing, and customer experience leaders who want to do more with the vast amount of customer data collected every day. Follow along to unlock the secrets to creating deeply personalized customer experiences.

## Podcast Episodes

### How to get the most out of your marketing attribution

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Ron Jacobson  
CEO of Rockerbox  
[Open podcast page](https://www.simon.ai/podcasts/how-to-get-the-most-out-of-your-marketing-attribution)

### How to put the PERSON back in personalization

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**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Lockie Andrews  
Founder and CEO of Catalyst Consulting  
[Open podcast page](https://www.simon.ai/podcasts/how-to-put-the-person-back-in-personalization)

### How to work effectively with your data teams

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Nick Schrock  
Founder and CTO at Dagster Labs  
[Open podcast page](https://www.simon.ai/podcasts/how-to-work-effectively-with-your-data-teams-with-nick-schrock-founder-and-cto-of-dagster-labs)

### What CDPs will look like two years from now

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Soumyadeb Mitra  
CEO of Rudderstack  
[Open podcast page](https://www.simon.ai/podcasts/what-will-cdps-look-like-two-years-from-now-with-soumyadeb-mitra-founder-ceo-of-rudderstack)

### How to think about your bad customers

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Alex Levin  
Co-founder and CEO of Regal.io  
[Open podcast page](https://www.simon.ai/podcasts/how-to-think-about-your-bad-customers-with-alex-levin-co-founder-and-ceo-of-regal-io)

### Google vs ChatGPT: The future of SEO in the face of generative AI

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Toby Daniels  
Co-Founder of ON_Discourse  
[Open podcast page](https://www.simon.ai/podcasts/google-vs-chatgpt-whats-the-future-of-seo-in-the-face-of-generative-ai-with-toby-daniels)

### Data is the lifeblood of an efficient email marketing strategy

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Chris Marriott  
President and Founder of Email Connect  
[Open podcast page](https://www.simon.ai/podcasts/why-data-is-the-lifeblood-of-an-efficient-email-marketing-strategy-with-chris-marriott)

### Snowflake and the future of marketing tech

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Christian Kleinerman  
SVP of Product at Snowflake  
[Open podcast page](https://www.simon.ai/podcasts/snowflakes-data-platform-the-future-of-marketing-tech-with-christian-kleinerman)

### Fixing the mistakes you made going D2C during COVID

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Mike Mothner  
Founder and CEO of Wpromote  
[Open podcast page](https://www.simon.ai/podcasts/fixing-the-mistakes-you-made-going-d2c-during-covid-with-wpromote-ceo-mike-mothner)

### How to build a CDP strategy and ensure your tech investments are positioned to transform your business

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Aric Zion  
CEO of Zion & Zion  
[Open podcast page](https://www.simon.ai/podcasts/how-to-build-a-cdp-strategy-and-ensure-your-technology-investments-are-positioned-to-transform-your-business-with-aric-zion-ceo-of-zion-zion)

### 3 things every marketer needs to know about identity resolution

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**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
Gareth Davies  
SVP of product at TransUnion  
[Open podcast page](https://www.simon.ai/podcasts/three-things-every-marketer-needs-to-know-about-identity-resolution-with-gareth-davies)

### Taking a critical look at the ROI of direct mail and your channel mix

Listen  
**Guests:**  
Jason Davis  
CEO & Co-Founder, Simon AI  
David Wachs  
CEO of Handwrytten  
[Open podcast page](https://www.simon.ai/podcasts/taking-a-critical-look-at-the-roi-of-direct-mail-your-channel-mix-with-david-wachs-ceo-of-handwrytten)