# From goals to outcomes with AI agents that work with you

## Launch fast

Set your goal. Agents build audiences, logic, and triggers automatically.

I’ve built a new audience: 12,430 customers.

Added targeting logic for recent buyers.

Created triggers:

- Send offer when cart is abandoned

## Personalize for performance

Turn live signals—sentiment, social trends, weather—into messages that drive action.

🌞️ Hello Sunshine! Fresh looks to welcome spring, tailored just for you.

Just what I needed!

## Optimize continuously

See results. Adapt to new signals as they appear. Improve performance without delays or dependencies.

New trend detected

> “The numbers speak for themselves. We’ve generated $77M in incremental revenue year over year. We maintain and update 50M customer profiles daily. We’re leveraging 80,000 products to deliver personalized recommendations. Beyond the numbers, we’re seeing stronger engagement and customer satisfaction because we’re finally delivering the relevant experiences people expect from a fashion leader.”

## Control AI Agents working on 100× data

Direct AI Agents to work on your behalf. Powered by 100× data via the next-generation composable CDP, campaigns run on a trusted foundation of customer and contextual signals.

## Start with a goal, not a segment

Define the outcome you want. The goal-based workflow translates it into audiences, triggers, and campaigns automatically.

## Turn raw data into actionable insights

Transform data from any source into marketer-ready attributes with AI Fields.

## Trigger campaigns from real-world signals

React to sentiment, weather, or cultural events as they happen using Moments.

## Configure signals unique to your business

Define the events, thresholds, and sources that matter most through Custom Moment Configuration.

## Automate execution with reusable playbooks

Move faster with Blueprints that align to your goals, then optimize as results come in.

## Trust the data you act on

Inspect, validate, and refine attributes with Data Quality Transparency built into AI Fields.

## Activate every channel from one place

Trigger campaigns in your integrated engagement platforms from the composable CDP.

## Measure what drives impact

Tie activity directly to outcomes with Performance Tracking across campaigns, audiences, and goals.

## Improve results automatically

Continuously optimize campaigns that adapt as new signals appear.

## Want to see Simon AI in action?

Schedule a custom demo or explore on your own. See how AI Agents turn your goals into personalized campaigns—fast.

## Frequently Asked Questions

**What is Simon AI?**

Simon AI is an Agentic Marketing Platform that combines a composable CDP with agentic AI. It helps marketing teams start with a goal—like reducing churn or driving repeat purchases—and lets intelligent agents handle data, insights, and execution directly in your data cloud.

**What is Simon AI Personalization Studio?**

Personalization Studio is a goal-based workflow powered by AI Agents. It helps marketers launch 1:1 personalization faster by turning goals and customer signals into audiences, campaigns, and cross-channel engagement.

**Do I need engineers to use Personalization Studio?**

No. Marketers set the goal and AI Agents do the rest—building audiences, triggers, and campaigns—while data teams focus on governance and strategy.

**How do Blueprints support personalization?**

Blueprints are reusable playbooks that automate campaign setup and execution. They align to your goals and include performance tracking so you can see what drives revenue, retention, or engagement.

**What role do AI Fields play in Personalization Studio?**

AI Fields turn unstructured data—like product catalogs, support chats, or reviews—into usable attributes for personalization, without the dependency on data teams. Marketers can see how fields are generated with built-in data quality transparency.

**What kind of signals can I use with Personalization Studio?**

You can act on all customer and real-world signals such as sentiment, weather, cultural events, social trends, or business events like inventory changes. Custom configuration lets you define signals unique to your business.

**How does Personalization Studio measure success?**

Performance tracking ties directly to your goals, showing how personalization impacts conversions, repeat purchases, customer lifetime value, and engagement.

**What KPIs do marketers typically improve with Personalization Studio?**

Marketers often see gains in repeat purchase rates, retention, conversion, and engagement metrics, along with measurable incremental revenue.

**Is Simon AI secure and compliant?**

Yes. Simon AI is SOC 2 certified and compliant with GDPR and CCPA. All data remains in your cloud, protected with AES-256 encryption at rest and TLS 1.2 in transit.