Simon AI + The Trade Desk

Simon AI's integration with The Trade Desk, powered by Snowflake, is the fastest and easiest way to share customer data to The Trade Desk for programmatic advertising.

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Intelligent customer segmentation: Create precise customer groups based on customer behavior, preferences, predictive insights, and more

Lightning-fast integration: Automatically sync audience segments to The Trade Desk every hour, not days or weeks

Omnichannel reach: Use The Trade Desk's extensive network to showcase your ads across multiple platforms - from websites and mobile apps to connected TV

Privacy-focused targeting: Convert customer data into privacy-safe identifiers, enabling personalized experiences without compromising individual privacy

Dramatic cost savings: Eliminate expensive third-party data transfers. Plus, more accurate targeting means less wasted dollars

Get started — FREE for brands on Snowflake

Let us take care of the data groundwork so you can focus on driving results. Unlock the integration for free, plus:

• Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
• Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
• Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.

Talk to sales to get started for FREE

What's possible with Simon AI + The Trade Desk

‍ Simon AI unified customer profiles and advanced segmentation combined with a lightning fast integration to The Trade Desk means more accurate and precise audience targeting and less wasted ad spend.

Acquire high-value customers

Target lookalike audiences based on your top customers' profiles, bringing in new clients with higher lifetime value potential.

Recover more abandoned cart sales

Re-engage customers who abandoned a cart or browsing session, turning missed opportunities into conversions.

Optimize acquisition spend

Eliminate wasted ad spend by suppressing current customers from new acquisition campaigns, focusing your budget on fresh prospects.

Personalize omnichannel experiences

Deliver tailored ads across channels based on customer behaviors, increasing relevance and conversion rates.

Reactivate dormant customers

Launch targeted win-back campaigns to re-engage inactive users, bringing valuable customers back into the fold.

Drive local engagement

Target current and potential customers in specific geographic areas, perfect for promoting local events or store openings.

Spend smarter and unlock higher returns

With Simon Match+, you can amplify your audience reach on The Trade Desk's Unified ID 2.0 network, resulting in more accurate targeting and a higher ROAS.

Increase UID 2.0 match rate

• Enrich your first-party data with additional customer identifiers, increasing your match rate on UID 2.0 dramatically.
• Better match rates means larger targeting and suppression audiences and more efficient spending.
• Brands are seeing match rates on UID 2.0 of up to 90% with Simon Match+, compared to 60% without Simon Match+

Trusted by customer marketing teams at

Tyler Hill

Senior Specialist, Lifecycle Marketing
"Before the integration, we were manually hashing and importing our lists into The Trade Desk on a weekly/monthly basis. Now, we’re live with 10+ audience streams (syncing daily) for lookalike, exclusion, and hyper-targeted strategies...and it took just under 10 minutes to deploy!”

Brendan Hastings

SVP of Engineering and Digital Product at Thinx
"The power really comes from the simple fact that Simon AI sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more."

Learn how leading brands use real-world signals and launch mass personalization 10× faster with Simon AI.