# **Simon AI + Snowflake**

With Simon AI and Snowflake, you can easily access unified customer profiles, activate advanced segments, and design 1:1 personalized experiences. Simon’s bidirectional Snowflake integration allows marketers to streamline siloed datasets into a single unified customer record, to engage with customers at the right time and place, and to speed up campaign deployment while decreasing reliance on IT and engineering resources.

## Get started — FREE for brands on Snowflake

Let us take care of the data groundwork so you can focus on driving results. What's included:

- Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
- Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
- Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.

Talk to sales to get started for FREE

“Our marketing team is more engaged with Simon AI than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon AI streamlines their workflow.”  
— Matt Johnson, Director of Data & Analytics at Lulu’s

“The power really comes from the simple fact that Simon AI sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”  
— Brendan Hastings, SVP of Engineering and Digital Product at Thinx

“Simon AI allows us to really follow the members on their journey from initial discovery and planning of their vacation, all the way through to showing intent and booking. In every place we’ve put personalized content, they vastly outperform the previous content.”  
— Brian Lomonico, VP of Global CRM at Travel + Leisure Co.

## Trusted by customer marketing teams at

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