Simon AI

Simon AI + Braze

Simon AI proudly partners with Braze to bring more data, precision, creativity, and control to your Mobile App, Email, SMS, and WhatsApp strategies than ever before.

Simon unifies customer data from all your data sources and channels, including modern data warehouses such as Snowflake, to create complete 360° customer profiles along with relevant non-customer data.

With this complete set of data at your fingertips, you can create highly granular segments in Simon and activate them with Braze’s Canvas, Campaign, and AI capabilities to drive more conversions and revenue.

Trusted by customer marketing teams at

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What's possible with Simon + Braze

‍ Leverage the power of a CDP alongside Braze to better understand customers and deliver highly personalized experiences across the lifecycle.

• Personalize using customer 360 profiles
  Build granular segments in Simon using complete customer data and sync them to Braze for enhanced personalization.

• Manage data point consumption
  Save on Braze consumption and avoid overages by syncing only the necessary properties and events to Braze.

• Orchestrate multi-channel Canvases
  Trigger Braze Canvases and Campaigns from Simon as one-time, recurring, or event-triggered.

• Enhance paid media audiences
  Use Braze engagement data plus other data centralized in Simon for better targeting, lookalikes, and suppression.

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• Increase abandonment reach and revenue
  Match anonymous website activity with known customer profiles for enhanced abandonment campaigns in Braze.

• Drive engagement with real-time content
  Increase customer engagement and conversions by ensuring messages contain up-to-date content at send time.

Customer Testimonials

"Simon AI allows us to create deeply-segmented, dynamic audiences to push out campaigns in real-time to our members when and where they want to engage with us."

— Jenna Klebanoff, Director of Member Marketing & CRM

"With Simon AI, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels. This allowed us to increase our sales by improving how we interact with our customers and enhancing our understanding of their needs."

— Ash Fisher, Head of Technology at ASOS

Get started with Braze + Simon AI

Let us take care of the data groundwork so you can focus on driving results. Unlock the integration for free, plus:

• Customer 360° profiles built in Snowflake and easily accessible in the Simon CDP for hyper-segmentation.
• Custom attribute framework to power campaigns based on CLV, purchase frequency, engagement, and more.
• Deep audience and campaign insights, seamlessly routed back into Snowflake for future segmentation.