# Amplify your paid media **reach by 5X**

Match more customers across more paid media channels to give your ROAS a huge boost—in time for the cookieless era.

## Trusted by customer marketing teams at

## Boost ROAS with two key identifiers

Match+ enriches your first-party data with additional hashed email addresses (HEMs) and mobile ad IDs (MAIDs) per customer, increasing your ability to match them on paid channels and deliver personalized content that results in greater ROAS.

Use Match+ on these advertising channels:

## Expand your advertising reach

- Add an average of 5 more HEMs and MAIDs to each customer profile
- Match more customers across advertising channels
- Reduce your cookie use with more valuable identifier

## Reduce wasted ad spend

- Boost retention by engaging with more matched customers in their preferred channel
- Match more of your high-value customers to create more accurate lookalikes
- Suppress more customers from irrelevant campaigns

## Capture more customer insights

- Learn more about each customer’s online behaviors and communication preferences
- Optimize your campaigns with insights from a larger pool of engagement data

## Customers are seeing match rate lifts up to 43%

### **24% match rate lift for one customer apparel company**

Customers found BEFORE Match+

6.8 million - 75% match rate

Customers found AFTER Match+

8.4 million - 93% match rate

### **43% match rate lift for one online food company**

Customers found BEFORE Match+

2.5 million - 75% match rate

Customers found AFTER Match+

3.5 million - 93% match rate

## Privacy-safe data sharing

Match+ works directly through a secure connection with Simon Data, enabling real-time, privacy-safe data sharing that ensures proper governance of PII.

Hashed emails help protect a person’s identity and PII, establishing clear ethical and privacy boundaries. HEMs act as a privacy-safe, pseudonymous tracking mechanism across channels and devices, securely measuring engagements as a user logs in to a website, social media, or platform.

Because users can reset their MAID, they maintain control over their usage and help protect their privacy.