# The foundation of agentic marketing ### Always work with live data AI runs directly in your cloud with continuously fresh data and no replication. Data refreshed: Just now ### Feed AI the richest signals A universe of customer, business, and contextual data organized for AI learning. **Customer sentiment** +85% **Market trend detected** Weather shift: rainy ### Power every channel Deep integrations and optimization tools ensure personalization that performs. **Campaign launched** 12 minutes ago **Ad synced to store** 12 minutes ago **Push notification delivered** 8 minutes ago **Email sent** 4 minutes ago > “Our biggest challenge is figuring out which events to promote to which person at the right time, with so many events to choose from. We have access to all this customer data, but my team isn’t composed of data scientists. With Simon, we can generate audiences and build them at scale without writing code or making arbitrary decisions.” [**Embed AI into every workflow** Surface the right signals to power models' predictions, insights, and personalization.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-0) [**Personalize each moment of the journey** Use 100× more customer and contextual data to adapt timing and content in real time.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-1) [**Create a living source of truth** Write predictions, identities, and segments back to your cloud for continuous enrichment.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-2) [**Connect every channel you use** Leverage hundreds of deep integrations to automate triggers and personalize across paid and owned channels.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-3) [**Optimize with continuous experimentation** Run cross-channel tests and holdout groups to measure true lift and improve performance.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-4) [**See and activate every customer** Unify identities and enrich profiles with anonymous visits, cross-device behavior, and third-party data.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-5) [**Extend your reach in paid media** Expand identifiers to increase ad return and cut wasted spend in a cookieless world.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-6) [**Predict what customers will do next** Access pre-built models or create custom ones for purchase propensity, churn, and lifetime value.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-7) [**Stay governed and secure** Maintain enterprise-grade governance, audit trails, and compliance with SOC2, GDPR, and CCPA.](https://www.simon.ai/composable-cdp#w-tabs-0-data-w-pane-8) ## Frequently Asked Questions ### What is Simon AI Composable CDP? Simon AI Composable CDP is a customer data platform that operates within the cloud data environment. It connects customer, business, and contextual data to enable AI-powered personalization at scale. ### What is an AI-First CDP? An AI-First CDP is designed to supply machine learning models with live, governed data. It includes a semantic layer that structures signals to improve prediction accuracy and personalization performance. ### What integrations does Simon AI Composable CDP support? Simon AI Composable CDP integrates with hundreds of tools across paid and owned marketing channels. It supports automation, message triggering, and personalization workflows across many systems in the technology stack. ### What is Agentic Marketing? Agentic Marketing refers to the use of autonomous AI agents to perform tasks traditionally handled by marketing or technical teams. These agents can reason, plan, act independently, analyze data, build audiences, adjust content, and manage campaigns in real time. ### What security and compliance features does Simon AI Composable CDP offer? Simon AI Composable CDP is SOC 2 certified and compliant with GDPR and CCPA. Data remains in the customer’s cloud, encrypted with AES-256 at rest and secured using TLS 1.2 during transmission.