Simon AI vs Segment

Learn why Simon AI is the CDP of choice by data and marketing teams.

Marketing-friendly application

Simon AI is designed for marketing teams and marketing outcomes, whereas Segment is primarily an integration tool designed for data and engineering teams. Simon AI provides intuitive, no-code segmentation, and tools to supercharge marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling.

Fully Snowflake connected

Simon AI is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind.

Low implementation lift

Simon AI offers a lower implementation lift for new customers, while customer data infrastructure (CDI) tools like Segment require heavy technical resources to implement and ongoing maintenance and support. With Simon AI, get hands-on support from a full team of technical and account specialists that enable the fastest and easiest path to running campaigns.

Simon is the only connected CDP built for marketers

Designed around your cloud data warehouse

Connected

Build-your-own

Requires other tools for CDP and heavy technical resources

Comprehensive marketer workflow

End to end functionality for marketers

Decentralized

End to end data pipelines that operate without dependencies

1. Composable

Designed around your cloud data infra & warehouse

2. Build-your-own

Requires other tools for CDP

3. Comprehensive marketer workflow

End to end functionality

4. Decentralized

End to end data pipelines that operate without dependencies

Compare Simon AI and Segment

Features

For Marketing Teams

• Unified customer profiles
• Marketing-friendly application
• Dynamic content
• No-code segmentation
• Advanced personalization
• Identity
• Robust identity solutions designed to increase revenue
• Predictive analytics
• Five out-of-the-box models to predict customer behaviors and personalize campaigns
• Journey orchestration
• Multichannel orchestration and a drag and drop journey builder
• Experimentation
• A/B & multivariate experimentation across channels and campaigns
• Reporting
• Complete, in-platform reporting, and campaign data sharing back to your CDW

For Data Teams

• Bidirectional data sharing
• Integrations
• 70+
• 200+
• Compute limit
• No limits on SQL queries
• Hard limit of 25 MM rows and 25 columns
• Deployments
• Connected deployment for Snowflake customers, & flexible deployment for any CDW
• Implementation
• Low lift
• Heavy lift
• Security
• Inherited CDW security through a Connected deployment

Pricing

Pricing methodology

Packaged approach with select add-ons ensures we’re solving for marketing ROI.

Support

• Customer success manager
• Available
• Email deliverability services
• Available
• Strategic advisory
• Available
• Solutioning
• Available

Testimonials

Brian Lomonico
VP of Global CRM at Travel + Leisure Co.
“Simon AI allows us to really follow the members on their journey from initial discovery and planning of their vacation, all the way through to showing intent and booking. In every place we’ve put personalized content, they vastly outperform the previous content.”

Adrian Evans
Director of Retention & Lifecycle at The Farmer’s Dog
“Simon AI has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, inspires people to try them, and most importantly, improves the lives of our customers and their canine loved-ones.”

Brendan Hastings
SVP of Engineering and Digital Product at Thinx
“The power really comes from the simple fact that Simon AI sits on top of our warehouse and has access to all of our data, not just Shopify data or on-site behavior-based data, to drive very specific marketing automation flows to email, SMS, and more.”

Matt Johnson
Director of Data & Analytics at Lulu’s
“Our marketing team is more engaged with Simon AI than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon AI streamlines their workflow.”