# Simon AI vs Salesforce

Learn why Simon AI is the CDP of choice by data and marketing teams.

## Marketing-friendly application

Simon AI is designed for marketing teams, with intuitive, no-code segmentation, and tools to supercharge your marketing outcomes including multi-channel orchestration, experimentation, and predictive and identity modeling. Salesforce Marketing Cloud (SFMC) has limited segmentation capabilities and often requires engineering resources to pull specific audience data.

## Fully Snowflake connected

Simon AI is built on Snowflake architecture and with a Connected deployment, you can enjoy faster implementation, lower latency, and zero data replication. Data teams get the composability they need, while marketing teams benefit from a no-code segmentation UI that’s built with their workflows in mind.

## Composable architecture

Simon AI’s composable architecture enables you to customize your CDP with add-on capabilities and integrate with a variety of tools and data sources. Salesforce Data Cloud (formerly named Customer Data Platform) has limited compatibility with tools and data sources outside of the Salesforce ecosystem. Even within the Salesforce ecosystem, data is siloed and can result in more data and engineering work to maintain ETL processes.

## Simon is the only connected CDP built for marketers

Designed around your cloud data warehouse

### Key Features

- **Connected**: Requires other tools for CDP and heavy technical resources
- **Comprehensive marketer workflow**: End to end functionality for marketers
- **Decentralized**: End to end data pipelines that operate without dependencies

### Comparison Highlights

1. **Composable**: Designed around your cloud data infra & warehouse
2. **Build-your-own**: Requires other tools for CDP
3. **Comprehensive marketer workflow**: End to end functionality
4. **Decentralized**: End to end data pipelines that operate without dependencies

## Pricing

### Pricing methodology

Packaged approach with select add-ons ensures we’re solving for marketing ROI

## For Marketing Teams

### Unified customer profiles

✅ Data Cloud (Formerly named CDP) is incomplete and poorly integrated, even within the Salesforce ecosystem

### Marketing-friendly application

✅ SFMC’s UI is not intuitive and not marketer-friendly

### Dynamic content

✅

### No-code segmentation

✅ Limited and difficult to navigate with SFMC

### Advanced personalization

✅ Limited and difficult to navigate with SFMC

### Identity

Robust identity solutions designed to increase revenue

### Predictive analytics

Five out-of-the-box models to predict customer behaviors and personalize campaigns

### Journey orchestration

Multichannel orchestration and a drag and drop journey builder

### Experimentation

A/B & multivariate experimentation across channels and campaigns

### Reporting

Complete, in-platform reporting, and campaign data sharing back to your CDW

## For Data Teams

### Bidirectional data sharing

✅

### Integrations

70+ Doesn't integrate well with tools outside of the Salesforce ecosystem

### Latency

Minutes with a Connected deployment

### Deployments

Connected deployment for Snowflake customers, & flexible deployment for any CDW

### Implementation

Low lift

### Security

Inherited CDW security through a Connected deployment

## Customer Testimonials

“Our marketing team is more engaged with Simon AI than any other CDP in the past. As a small team, trying to do a massive amount of work, Simon AI streamlines their workflow.”  
— **Matt Johnson, Director of Data & Analytics at Lulu’s**

“Simon AI has been instrumental in powering our ability to deliver personalized, relevant information that communicates the value of our products, improves the lives of our customers.”  
— **Adrian Evans, Director of Retention & Lifecycle at The Farmer’s Dog**

“With Simon AI, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experiences across our marketing channels.”  
— **Ash Fisher, Head of Technology at ASOS**